Data Analyst

Job Code : ADM – 7046

Title: Data Analyst

Location: NYC, NY

Job Description:

The Data Analyst is responsible for leveraging consumer insights and data to both visualize and optimize marketing, sales, and finance initiatives. This position will measure the effectiveness and financial impact of online and offline direct response acquisition and retention tests, create forecasts, and present test results. The marketing channels this position supports will include direct response television, web, telemarketing, direct mail, and partner programs. The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.

Day to Day Responsibilities:

  • Act as process owner of insights and data reporting used to initiate and facilitate key business decisions.
  • Drive improvements/enhancements in how insights are presented and evaluated as required by the business, including creation of new visual representation (e.g. dashboards) to accommodate new products and new markets.
  • Analyze web site analytics and raw data to formulate and present actionable insights and recommendations to help drive best in class experience and performance.
  • Manage Adobe and multi-touch attribution vendor setups and portals to ensure data integrity.
  • Evaluate and provide recommendations for the following: acquisition and retention offers, cost structures, new product development, media spending, and cost efficiencies.
  • Perform analysis, including tracking, reporting and evaluating front-end performance, breakeven analysis of campaigns, pro-forma P&Ls, and A/B tests.
  • Run SQL queries to prepare data for visualizations.
  • Other duties as assigned

Required Skills:

  • Bachelor’s degree in Business Administration, Statistics, Applied Mathematics, Finance or another related field required.
  • Two (2) or more years of experience working with large datasets, identifying critical information, developing insights, and making recommendations to support business initiatives required
  • Minimum 1 year of experience in Adobe Analytics required
  • Able to work with business teams to create Tableau or PowerBI dashboards and visualizations required
  • Expert proficiency in Excel, including Solver, macros, and database functions required.
  • Proficiency in Microsoft Word, PowerPoint, and Outlook required.
  • Ability to work independently with an uncompromising level of detail, strong attention to follow-through, and the ability to prioritize and execute many tasks while meeting strict deadlines, required
  • Proficiency in SQL, preferred.
  • Understanding of finance and web testing processes a plus
  • Strong written and verbal communication skills; ability to build relationships with internal departments.

About Us:

Gravity Technology Service Inc. is a recognized leader in IT and business services, including cloud, data, and applications, headquartered in East Brunswick, NJ

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